Blog

Feb 23, 2018

Analysis: How To Utilize Social Media


A review of three articles about finding social media success.

As I mentioned in my previous blog, correctly utilizing social media is the best way to get exposure for your series. There are so many options for social media, and it’s easy to make a mistake. I’m going to review three articles that deal with effectively using social media and cover the best points they make. The first article discusses social media in general, the second is specific for Twitter, and the third for Instagram.

In How To Use Social Media To Market Your Business, by Cayleigh Parrish, she offers several tips on effectively using online sites to increase your businesses’ brand. Any series you create is essentially a business, so all the points she makes are applicable to whatever series you’ve created. Cayleigh has five main points in the article, they are:

  1. Build your channels early.
  2. Build relationships with influencers.
  3. Find your audience.
  4. Join the conversation.
  5. There’s no such thing as a (totally) free lunch.

I’d recommend reading the whole article if you want to review each point in depth. Personally, I think number three on her list, “find your audience”, should be figured out when you’re first planning your series during development. Always adapt to fit an unexpected audience, but don’t put your work out there unless you have an idea of what audience you’re targeting. I’d also like to expand on point number four, “join the conversation”. Being active on social media is really half the battle, I don’t think I’ve ever seen a successful social media account that wasn’t updated on a frequent basis. The more effort you put into anything, the more results you’re going to get. If anyone wants to read the full article, you can check it out here: Article 1

 Twitter has become the quintessential social media site. It’s free, fast, and easy to use. The Ultimate Guide to Twitter for Small Businesses in 2017 by Dominique Jackson offers a good perspective on how to successfully market yourself on Twitter. I specifically picked an article about small businesses because that’s going to be the closest thing to your own fledgling series when you first launch it online. I’m also aware that the article was written for 2017 and it’s 2018, but I don’t believe Twitter has changed that much since Dominique wrote the article. The article lists the following seven key points:

  1. Scale the Unscalable
  2. Work with Twitter’s Algorithm
  3. Use Twitter Video
  4. Stop This Habit
  5. Tweet More Frequently
  6. Try Something New
  7. Go Find Your Customers

In addition to explaining each point, Dominique uses actual examples from Twitter to showcase his points. The article is interesting, and I definitely think the seven principles listed are still relevant for Twitter in 2018. One point I would add to this article is not to over use Twitter though. With any social media account, you want to be active, but Tweeting every five minutes is probably going to cost your more viewers than you gain. I would say tweeting once a day is a good rule, but make sure your tweet is something relevant to your series, not something random. For anyone interested, Dominique’s article can be read in full here: Article 2

Instagram is growing in popularity every day, and one day it might be the top social media website. It’s worth showcasing your series on Instagram, especially if you’ve created a comic and have artwork. In 7 Tips for Using Instagram for Business, by Veronika Baranovska, she outlines several helpful suggestions. These are similar to the points already listed above, but I’d still recommend reading the whole article. The seven points in the article are:

  1. Show what you do in a creative way.
  2. Creative a winning profile.
  3. Take them behind the scenes.
  4. Expand your reach with #hashtags.
  5. Collaborate and @mention others.
  6. Build anticipation and offer exclusivity.
  7. Analyze your success and build on it.

I personally found the advice in this article the most helpful, and honestly I think her points can be applied to every social media site, not just Instagram. This article was pretty rare in that I really didn’t disagree with any tip she offered. It’s hard to pick a favorite, but I would say point seven is in my opinion the most important. Like I mentioned when creating the character “Ms. Hancock”, pay attention to your viewers’ reactions and if something is working better than you anticipated, keep going as far as you can with it. I definitely recommend reading the full article, which can be found here: Article 3

            Hopefully these three articles prove beneficial for you. If anyone has suggestions for articles they want me to review in the future feel free to send them to me. The theme for next week’s blog will be copyrighting and trademarking your work. If there are any topics you’d like me to cover, please email me at webmaster@spiritwarriorstv.com.

 

Best Wishes,

Jeff